Alex Tso is a product designer who builds, with a focus on interaction and design systems.
Nearly 3 years of product design at early-stage startups, taking ownership from problem to system. Currently studying HCI in IU Bloomington.
Design Diary
Designed and built an AI-powered scratchbook that helps designers capture their full thinking process as they work, with an AI that enhances notes without interrupting the creative flow.
Transforming Chaotic SMB Delivery Experience
Led the design for 3drens' logistics driver app, improving driver adoption and enabling the company to acquire 20+ business customers while validating product-market fit.
AgencyRoot insurance platform
Designed an AI command terminal for insurance professionals that consolidated daily workflows into a single interface, reducing task completion time by 60%.
Building a Community for Artists and Musicians
Led the end-to-end design for Gemmi app's foundational social platform, establishing the core infrastructure that enabled the company's strategic pivot from a music game to a social platform.
Motion Design Reel
A deep dive into advanced motion design through an intensive 12-week bootcamp, building the skills to make digital products feel more fluid and expressive.